Tour.Com - Establishing Tourism-Competency-Centres in European border regions

Background
Tourism is an important economic factor in many European
border regions, but often this asset is not exploited to its full
potential. Many barriers still hamper access to tourist attractions
on either side of the border; infrastructure, especially crossborder infrastructure, is poorly developed and bilingual tourist information is lacking. Four of the regions involved in Tour.com face precisely this problem. The neighbouring counties of Uecker-Randow (DE) and Police (PL), as well as Raciborz (PL) and Opava (CZ), are regions that are lagging structurally, with little experience in marketing their regions jointly, whereas the counties of Saarpfalz (DE) and Sarreguemines (FR) have a long tradition in cross-border tourism development. Consequently they have a great deal of know-how and experience to share. However, they lack an effective information and cooperation platform that would strengthen the cross-border network of tourism stakeholders.

Overall objective
The overall objective of this cooperation is to strengthen the
regional economy of the participating regions by taking
advantage of the knock-on effect of increasing tourist
numbers. This will be achieved by stimulating cross-border
tourism in the participating regions.


Tour.com generates a pool of know-how and competencies in
the field of cross-border tourism. This pool is then used to
develop a concept and a handbook for the step-by-step
establishment of cross-border Tourism Competency Centres.
Two of these centres are being set up during the operation’s
lifetime: one in the neighbour regions Uecker-Randow (DE) -
Police (PL) and the other in Saarpfalz (DE) - Sarreguemines
(FR). The tasks of these centres are, for example, to consult
SMEs, associations and other tourist organisations on topics
relating to cross-border tourism, stimulate networking of
tourist agents, launch cross-border marketing activities and
cross-border product development. They also stimulate the
continuous exchange of experiences and know-how between
all involved actors and launch common projects, e.g. sign
posting and producing multilingual information material.
Preparations are being made to transfer the concept of
Tourism Competency Centres to the neighbour regions
Raciborz (PL) - Opava (CZ) and to other border regions in
Europe. In addition, a concept for an umbrella association for
Tourism Competency Centres in Europe is being developed.

Lead partner
County of Uecker-Randow
An der Kürassierkaserne 9
17309 Pasewalk
GERMANY

Contact person
Volker Böhning
Telephone: +49 3973255336 Fax: +49 3973255346
Email: landrat@lkuer.de

Duration
January 2004 - December 2006

Budget
Total budget: 706 510 EUR
ERDF contribution: 462 381 EUR


More information can be found at www.tour-com.com